Toothbrush Market Outlook
As per the analysis by Market Research Future (MRFR), The toothbrush market size is expected to grow at a CAGR rate of 8% in the forecast period and reach USD 1370.5 million.
The growing concerns regarding plastic pollution are anticipated to be a significant factor driving the global toothbrush market in 2020. The easy recyclability of bamboo is likely to curb the usage of plastic, which is anticipated to enhance the demand for bamboo and strengthen the market. The imposition of anti-plastic policies and stringent rules are likely to enhance the demand for toothbrushes, which can propel the market. Furthermore, the biodegradable nature of the toothbrush is anticipated to grow its demand, which is expected to expand the market during the review period. Apart from these, the increasing prevalence of tooth and gum diseases demanding appropriate dental hygiene can increase the demand for toothbrushes and boost the market in the forecast period.
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On the other side, limited product innovation and the popularity of low-cost plastic toothbrushes are likely to hinder the market expansion during the forecast period. However, the increasing awareness regarding oral hygiene, along with prior mentioned factors, is anticipated to enhance the demand for toothbrushes and develop the market.
The spread of coronavirus has resulted in a global crisis worldwide, and it has disrupted the production of personal care products around the world. Due to the virus’s rapid spread, the government around the world has implemented a lockdown to minimize the spread, and it played a crucial role in hampering the toothbrush market. The lockdown had a negative impact on the also the manufacturers in various industries. Due to the lockdown, the production works were on a break, which resulted in a lack of demand for the market. Additionally, supermarkets and hypermarkets only focus on providing essential items to their customers, and a toothbrush is not an essential item among the customers. Also, the price of toothbrushes is high compared to plastic brushes, and due to the COVID-19 crisis, people were financially unstable, so they chose not to invest their money in such items. Lastly, the manufacturers faced difficulties in transporting items due to travel restrictions. All these factors contributed to and hampered the toothbrush demand.
The segmental analysis of the global toothbrush market is done by end-user and distribution channels.
The end-user-based segments of the global toothbrush market are adults and children. Between these two segments, the adult segment is expected to be a larger segment owing to the increasing consumer awareness. On the other side, the children’s segment is likely to witness faster growth due to the anti-microbial qualities of bamboo, which can be an excellent material for children’s toothbrushes.
The distribution-channel-based segments of the global toothbrush market are store-based and non-store-based. The store-based segment is sub-segmented into stores, supermarkets, and hypermarkets. Between these two segments, the non-store-based segment is predicted to acquire the higher CAGR owing to the increasing reach and growth of e-retail platforms.
Based on the region, the global market is segmented into North America, Asia-Pacific, Europe, and the Rest of the World (RoW).
As per the assessment, the global market is predicted to be dominated by North America owing to the increasing adoption of biodegradable and eco-friendly dental cate products. The establishment of renowned players in the region is likely to further enhance the market strength due to the launch of new products.
The APAC region is expected to be the fastest-growing market during the forecast period owing to the increasing awareness about oral hygiene. Besides, the rising concern towards the environment is predicted to increase the demand for a toothbrush in the region. The role of emerging economies like India, China, and Japan is notable owing to the continuous development taking place.
Europe is expected to acquire a significant market share during the forecast period owing to the increasing awareness of the toothbrush. Further, the biodegradable nature of bamboo is anticipated to further drive the regional market.
The MEA region is likely to acquire a small amount of market share during the forecast period. Lack of awareness is expected to hamper the expansion of the regional market.
The renowned players in the global toothbrush market are The Humble Co. (Sweden), Boobam (US), BlueRock Products Ltd. (UK), Anything but Plastic (UK), Nature & My Limited (UK), The Green Root (Canada), Bamboo Brush Co. (Australia), and Mother’s Vault (US).
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