Over 2 billion people use WhatsApp monthly, exchanging an average of 100 billion messages every day, making it the most popular messaging service. As a result, WhatsApp is being used by more and more companies to automate business conversations. Do you want to know how WhatsApp Automation may help your company expand? And you’re still debating whether or not to incorporate WhatsApp marketing into your social media plan. The advantages of using WhatsApp Automation/Organization API for your business will be discussed in this post.
Advantages of using WhatsApp automation
Improve communication and engagement
If you use WhatsApp for events instead of making direct phone calls for follow-ups, you can anticipate 40% more responses. We are less inclined to respond to a call from an ominous number than we are to a personal message, especially one made via WhatsApp. Once you start using WhatsApp for client communication, you’ll see a change in responsiveness and engagement. Automating WhatsApp conversations might assist you in developing a dependable, long-lasting relationship with your clients. When a customer starts a discussion with your business on WhatsApp, chatbots can maintain the context of the conversation and help them feel at ease.
Companies invest a significant amount of money in client involvement, but the outcomes frequently don’t match the inputs. With WhatsApp automation, engagement rates can increase by 60–70%, which is difficult to accomplish with traditional methods.
The majority of event planners utilize WhatsApp for event ticketing. With the help of this service, people can quickly reserve their spots for the day and take in the event without having to spend hours waiting in lines. It is comparable to purchasing movie tickets. Users may simply share their booking receipts via a variety of channels, including WhatsApp, SMS, and emails. To enter the event, all you have to do is scan the QR code. This characteristic is distinctive in some way. Users can also upload a photo and generate a non-transferable personalized ticket with their names on it. You may quickly learn more about the event attendees with the aid of Whatsapp event registration, and your data-related actions and conversations are safe and protected.
Customers have questions, have had questions, and will continue to have questions. Automating the process of answering frequently asked questions and providing consumers with pre-defined responses is an essential feature of WhatsApp for businesses. This would stop a client from leaving because it will save human agents’ time and assist customers to receive answers to their questions quickly.
Improve customer experience
Another advantage of WhatsApp business automation is the ability to notify and remind your customers about upcoming events. You can use WhatsApp automation to send clients automatic texts to remind them of unpaid bills or other obligations. Whatsapp for event registration will help you shorten wait times and provide event tickets in a straightforward manner. It presents a wonderful chance to enhance their experience.
Sales Process Automation
Due to the ability of organizations to automate complex sales cycles without requiring human participation, WhatsApp marketing for businesses may be the next big thing in automated sales processes. Customers can be questioned about their intentions in this way, and it also makes it easier for them to check out by showcasing the catalog’s appropriate products. Therefore, isn’t this advantageous for both businesses and customers? This would also make a salesman available to customers around-the-clock.
Collect Reviews and Ratings
Businesses can use simple push messages with programmed time delays to gather customer feedback on their goods or services. Additionally, brands might employ cutting-edge strategies to send surveys to consumers in search of better services or products.
Automating Offers and Promotions
Businesses can use automated WhatsApp marketing to promote deals and promotional events, just like the restaurant industry has been doing for a while. You can get in touch with them directly for a more individualized conversation.
The WhatsApp Business API is most frequently used for customer care. Queues, unopened emails, and delayed responses are no longer necessary. Your clients will almost always prefer messaging you on WhatsApp to dialing a service number or submitting a support request. A chatbot for frequently asked issues can be set up on WhatsApp, and if the bot is unable to resolve the problem, it can be escalated to a member of your team. Technology also makes it possible for more conversational communication. In contrast to social networking sites and emails, which are inundated with promotional messages, it is also spam-free.
Most event registration service providers allow you to set up customer support systems using WhatsApp.
Improve conversion rates
Companies focus more on delighting customers than acquiring them as delighted customers are more likely to re-buy from brands and become loyal. With automation, businesses can guide customers through the sales funnel and move them closer to purchase.