There’s always a huge event on the horizon, no matter what time of year it is: the holiday season.
The Christmas season is a significant marketing event for brands, and digital holiday advertising will eventually take over the internet environment, even if it seems like it’s still a long way off.
Getting your Christmas marketing strategy ready on time can mean the difference between a successful year and a sack full of coal at the end of the year.
You might be unsure how to continue because there is so much pressure and competition surrounding holiday marketing initiatives.
Thankfully, we’ve put together this step-by-step guide that walks you through all of the considerations you’ll need to make before, during, and after your Christmas campaign.
Take a look at our holiday marketing tips and examples to see how your company can take your holiday marketing to the next level.
When Should You Begin Your Holiday Marketing Campaign Planning?
Your holiday marketing campaign could be running at any time of the year.
Now is a wonderful time to start your Christmas marketing, whether you’re evaluating data from last year, keeping an eye on industry trends, or designing and implementing your campaign.
Marketing Ideas for the Holidays
Let’s take a look at some recommendations for organising a Christmas marketing campaign before we get into the exact steps to consider for your plan.
- Don’t make things too difficult.
- Collaborate with other businesses or non-profits.
- Prepare to modify a losing plan midway through the season.
- Address both present and potential clients.
- Don’t try to get your consumers caught up in the festive frenzy.
- Prepare yourself for competition.
What Makes a Successful Holiday Marketing Plan?
A holiday marketing strategy is distinct from other marketing efforts you might run throughout the year.
The holidays are the busiest shopping season of the year, with everyone from specialty merchants to large B2B companies anticipating their busiest months.
As a result, one of your most involved and well-thought-out initiatives should be a terrific Christmas marketing campaign.
Here’s a step-by-step guide to the most important aspects to consider in your Christmas marketing strategy to assist you.
Choosing a Campaign Theme is the first step.
Your campaign’s theme is the central message around which all of your assets, goals, and marketing activities will revolve.
The theme should be at the heart of your plan, and the best motif for the holidays is one that suits your brand’s image and generates buzz.
Step 2: Selecting Campaign Objectives
Without goals, a campaign is like a rowboat without oars. You might have a reliable automobile, but you’re not going anywhere.
Your campaign goals will help you and your brand grasp the benchmarks you’re striving for and set tangible measures to achieve those goals.
Metrics such as these can be included in your objectives:
- Share of the Market
Once you’ve established your objectives, you can devise ways to achieve them and begin planning the specific steps of your holiday marketing strategy.
Step 3: Identifying the Target Market
You must not only have clearly defined objectives, but you must also know who your holiday marketing effort is aimed at.
You won’t be able to produce the targeted messaging and content needed to drive the greatest conversions if your target group is too broad.
While you may have have buyer personas or customer profiles in place for your digital marketing and content marketing campaigns, take the time to investigate and refine your holiday objectives.
This is a crucial time of year, and knowing your audience is even more vital during high selling periods.
Step 4: Make a deal and a landing page
It’s time to put together your Christmas offer after you’ve chosen your theme, set your goals, and segmented and defined your target.
You’ll need to put up a compelling offer that viewers will want whether you’re creating an eBook, whitepaper, online course, helpful resource, video, product deal, or other materials.
After you’ve developed the Christmas offer that will be the focus of your campaign, you’ll need to create the landing page where your traffic will be directed.
Your landing page should include interesting and enticing content, pictures, and forms that capture information and prepare you for full-throttle holiday marketing.
Step 5: Creating a Promotional Strategy and Nurturing Leads
After you’ve built your offer and set up your landing page, you’ll need to devise a distribution strategy to get your offer in front of your target audience.
Many various touchpoints can be found in a promotion plan, although many will include:
- Marketing via email
- PPC (Pay Per Click) Ads
- The Internet and Social Media
You may add your leads to your top-of-funnel efforts and design specific seasonal nurturing to move them towards a purchase decision after they come in through your distribution methods.
In order to bring consumers farther down the buyer’s journey towards a sale, build an email template that suits your holiday marketing campaign theme and employ graphic components that entice users to click and open your emails.
Step 6: Take into account an influencer strategy
An influencer marketing plan can help you take your holiday campaign to the next level by exposing your offer to a much larger audience than traditional marketing methods can.
Using an influencer in your business to promote and speak up the benefits of your products, services, brand, or specific deals is known as an influencer strategy.
When you hire a well-known influencer to promote your brand, their followers will respect the influencer’s perspective and be more willing to check out your business.