Be careful: Now, one important thing to remember is that you have to complete the design work by a professional logo designer. Hiring an inexperienced or amateur designer will be very bad for your business in the long run. Make sure you avoid children in an environment who knows one or two things about designing.
Competitors: Now, all you need to do is collect your competitors’ logo and save everything in the same folder on your hard drive. The reason why you should have a collection of your competitors’ logo is because you need to evaluate if they follow certain trends in terms of design, layout or color. Make a list of general things you see in their logo design.
Type of Logo: One question that you might have is that what logo should you design. That is, should you have a kind of image on your logo or only your company name and tag line? Well, the beauty of ‘research’ is that it prevents you from making guesses, especially bad guessing.
Market: The next thing to do is know your market expectations and what messages are conveyed by your competitor’s logo. With simple words, you need to determine what message your logo should give when they see it. Check your competitor’s logo and see how they describe their business and how you market the business. Then you need to determine your message and make sure that it stands out.