1. Promote loyalty programmes to boost client happiness.
Even though they don’t always pay off, consumer loyalty programmes are a strong motivator.
Offering double or treble loyalty points during your sales time is one way to employ rewards programmes as a sales promotion strategy. You may also give new members of your loyalty programme additional points as a way to welcome them and get them started. Once customers have joined your programme, it’s a good idea to remind them about their points (such as new prizes, offers, and what advantages they’ll get with their present points) to keep them interested in using your services again and again.
With Esther’s VIP Rewards programme, consumers can increase their point totals as they advance in loyalty, earning bigger discounts for larger purchases.
2. Make influencer connections for your sales promotion campaigns.
A excellent strategy to market your brand and boost sales is through affiliate or influencer marketing.
Get in touch with influencers that, in your opinion, represent the core values of your company and have a following of potential clients. Since you need to be selective about who you associate with, it makes sense to take your time when selecting an influencer. Make sure your target audience is the same even if influencers aren’t always in the same field as you.
You might also consider launching affiliate schemes, where you merely provide a discount code that customers can use when checking out. Following that, you can determine how many customers utilised the code and pay your influencers or affiliate marketers in line with the volume of visitors they drove to your website.
3. Make use of Google My Business to advertise fresh deals and sales
You may conduct promotions on your Google business listing, did you know that? You may make four different types of social posts using the Google My Business dashboard: offers, updates, events, and products.
the ability to “Add Offer” to promote a bargain or offer directly on your business profile. This enables your advertising to reach clients who discover your company using Google Maps or Search, which is frequently when they are most likely to make a purchase. A sales promotion campaign can increase website visitors in addition to increasing conversions.
Look at this Whole Foods Google My Business promotion for $10 off and deliveries without advertising. Since consumers looking for whole foods are likely to want to make a purchase, this offer is ideal to place right in the search option because it encourages them even more.
4. Demonstrate your concern for clients with lifestyle discounts.
Lifestyle discounts are a more specialised type of sales promotion because they are given to specific demographic groups like teachers, students, veterans, and senior citizens to entice them to interact with your company. This marketing strategy is incredibly helpful for expressing support during the months or holidays that honour particular groups, such as National Senior Citizens Day or Teacher’s Day.
Since your sales idea won’t be applicable to everyone, you can offer even larger discounts, but you’ll need to erect a barrier, such as an ID requirement or a verification procedure, that restricts access to the offer to the groups you wish to target.
You’ll need to keep an eye out throughout the coming days and months and schedule your sales promotions far in advance!
You may launch senior citizen-focused campaigns without selling wheelchairs. Consider Phat Olive Oil, which has nothing to do with education but boosted its brand by giving teachers a discount on their olive oils despite this.
5. Expand your clientele by offering referral incentives
Getting new clients is a difficult task, but recommendations make it so much simpler! If you want to attract more high-quality clients who are highly motivated to make a purchase, this is the best marketing strategy you could apply.
Giving consumers discounts in exchange for referring friends and family can massively grow your clientele at a little cost. You can choose to provide discounts at various levels, such as only when a friend you suggest makes a purchase or by sending coupon codes to anyone who advertises your business on social media. If you decide to provide a discount regardless of whether a purchase is made, try to set a minimum for the quantity of referrals necessary before the discount kicks in. For instance, if you refer three people, you’ll receive 25% off your subsequent visit.
6. Make customers happy through cashback promotions
Give your customers some money in exchange for their business by making them feel good. They get the impression that they are receiving free money to spend on additional purchases in addition to the discount they received on their initial purchase. A wonderful sales promotion strategy that can encourage repeat business is cashback. Just remember to offer store credit instead of cashback while making your offer.
Source: promotion strategy , promotional strategies
