We’re data nerds. There’s no getting away from it. Looking at data certainly makes our lives more complicated. But, for us, it’s the only way to build better events each and every time we respond to a client’s brief. In this blog, we’re sharing our top ten learnings from the data analysis we’ve done to date.
We’re data nerds. There’s no getting away from it. We absolutely love looking at data from events and we’ve been building a database of audience insights for the past 20 years.
We know convenience is by far the most important thing to get right for a delegate. If you’re asking a delegate to engage in a way that’s not the norm for them, even something as simple as asking them to wear a headset, you’d be wise to factor in some persuasive incentives.
It can be really powerful to ask a delegate to select their preferred learning style and then assign different types of content to them depending on what they’ve told you they want to learn and how they want to learn it. The perception that you care about individual delegates enough to build a solution around them will increase engagement and result in a more enjoyable experience all round.
When we’re networking at an event, we want the connections we make to have meaning beyond the event. Delegates will expect your technology to link to third party sites, such as LinkedIn. Similarly, when your exhibitors meet prospective new buyers, they will expect your event platform to link seamlessly into their own CRM systems, such as Salesforce.
We’re seeing a new wave of events committed to creating an individual experience for delegates. But how do you cater for a mixed group of individuals with different desires, preferences, wants and needs?
The data we’re collecting from events now is infinitely more complex than the data we captured a decade ago. And we know it’s only going to get more complex. As you begin to collate and analyse data from your events, be prepared for it to feel messy and don’t hesitate to seek help navigating your way if you feel the data sweeping you away.
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