Keep your brand’s individuality in mind.
Keep your voice tone in mind as you enchant your customers with imaginative product descriptions. Always keep your brand’s identity in mind. Sexy, Naughty, Polite, Stern, Classy, Royal, Nasty, Old, Strict, Young, Funny, Deadpan, or Serious is how you want to come across. If you want your brand to be perceived as enjoyable, for example, you should try to engage readers with a personality and a sense of humour. Then say “It’s entertaining,” and let the product image and words speak for themselves. All of your product fashion descriptions should reflect this personality.
Make sure your product descriptions are scannable.
The majority of individuals on the Internet (more than 79 percent, according to studies) scan the material; only 16 percent read it carefully [Jakob Nielsen and Carol Pernice (2008)]. Also, reading something on a computer takes them 25% longer than reading something on paper (Cameron, 2008). They examine your product image and scan your product description to determine whether or not they want to read the entire description. As a result, before you make your product fashion description reader-friendly, you must first structure it in such a way that it is easy to scan. Here are a few pointers on how to make your product’s fashion description scannable:
Create product names that are short, attractive, and simple to grasp.
For technical specifics, use bullet points.
- Make sure the copy has a lot of white space.
- Make your product descriptions as brief as possible.
- Use a font size that is easy to read.
Show a brief two-line description below the product name, with the detailed description appearing below the fold on the product page.
Avoid sounding too technical when describing product specifications.
Are you aware that you must state the country of origin and fibre content on your product page by law? (However, just a few shops do so). The following are typical product specifications:
- Type of product (jacket, bag, dress)
- Styling of products (pea coat, hobo, A-line)
- Content of fibre
If important, fabric kind or finish [woven, print, stripes, plaids, velvet, jacquard, etc.]
finalisation (zippers, buttons, elastic etc)
Sizes available
Originating country (COO)
Instructions for Use
But, once again, it’s critical to prioritise the benefits, and technical characteristics of the product should be explained in plain English.
Technical specifications are an essential aspect of the writing on your product page. Not only can technical specs assist customers in making informed purchasing decisions, but they also aid your customers in their product search if they use highly particular search terms in your website’s product search.
Keep your description length consistent.
Keep the length and amount of data in product fashion descriptions constant across the category to provide a uniform user experience. If one product’s description is overly long while another product in the same category has a shorter explanation, your customers may believe the product is not effectively explained. As a result, it’s critical that all of your product descriptions have the same quantity of content.
When describing the product, use lovely adjectives.
Adjectives can be utilised to generate vibrant expressive phrases. While your buyers won’t be able to touch or feel the merchandise, adjectives in the online clothes store description can assist them visualise it. What do you think of the outfit or accessory? What would the buyer think about it? What would it be like to put it on? You may greatly impact a customer’s desire to buy your products by using the correct adjectives. These adjectives are like secret codes that can instantly seal the deal for you. You can use words like elegant, romantic, enticing, nostalgic, dazzling, and so on to describe a bridal gown on your product page, for example. Because these are words that a woman looking for a bridal gown would want to hear, the chances of the client purchasing the gown increase dramatically.
As a result, it’s safe to assume that selecting the adjectives that are most likely to appeal to your consumers’ senses and impact their purchasing decisions, and include those words in your product text, will help you raise your website’s conversion rate.
Keep up with the latest trends.
You and your copywriters should constantly reading the newest fashion publications and researching trends to stay on top of the trends to inject seasonal inspiration into your copy and project the product as in-vogue. This will assist you in aligning your product copy with emerging trends. [quote] You can even establish a standardised boilerplate language for key looks you’ve just identified that can be used across numerous product categories each time a new collection is released. [/quote]
Look for these four C’s in your copy.
So, what does an ideal product description for a fashion boutique look like? Here’s a quick checklist to help you evaluate your product’s fashion description. Simply ask yourself the following questions when you’ve finished writing the copy:
Is the overall message of the description obvious? Or is it a mystery? Is it clear about what the product’s true essence is?
Will your customer’s senses be captivated and seduced by your words?
Short: Are there too many, too few, or just the right number of words to convey the intended message and emotion?
Is the product image completed by the description? In other words, can the description convey information that isn’t visible in the product image?
Source: product features , product rule
