Top Reasons Why Athletes Make Great Influencers
Some of the first people to influence us are athletes. We look up to them on TV and want to be like them. They inspire us the most. People buy custom football uniforms because they want to look like their favorite players and influencers, Ronaldo and Messi. Sports enthusiasts would even buy Nike because they want to wear the shoes that Michael Jordan wore. With the rise of digital media comes a new type of influencer: the social influencer. These are people whose content has made them famous on a particular platform. But they lie no closer to the impact that athletes create.
The best athletes in the world don’t just make the most money but inspire us too. In some cases, the most prominent sports stars make more money from their endorsement deals than they do from their jobs. With over 215 million followers on Facebook, Twitter, and Instagram, Ronaldo is the biggest sports star on social media. He is also the most valuable because the media value of his promoted posts for brands is $176 million. Lionel Messi and Neymar have 131 million and 129 million followers, respectively. Here are a handful of reasons why these athletes influence us the most.
1. Image and Reputation
People from all walks of life tend to admire and respect athletes’ skills and traits. They are self-made because they worked hard and were decisive to get where they are in sports. The skills that helped them get there are useful and appeal to many people in many areas of life. These skills include achieving a dream, getting out of your comfort zone, and setting goals. They even perform their best under pressure, overcome obstacles, and always try to get better. Athletes put in a lot of hard work and make a lot of sacrifices for something they really care about. There’s a lot to say about how powerful and trustworthy that is.
2. Engaging Media Profile
Social media has changed how clubs build audiences and interact with people around the world. Professional players practice similarly. They can show the world whatever parts of themselves they want. The footballers with the most fans are Cristiano Ronaldo, Lionel Messi, and Neymar. All three of them have more than 100 million followers on Instagram, and they are the only ones who can say that. The most popular Portuguese and Brazilian stars on Twitter have about as many followers as the most popular footballers on the site.
As TikTok has become more popular, users have been able to show a lighter side by showing time with family and friends and interacting with fans in a funnier way. So far, the most popular players on the app are Paulo Dybala of Juventus, Christian Pulisic of Chelsea, and FC Bayern’s Alphonso Davies. They may be the most popular name on the app. The Canadian has almost 800,000 followers and more than 15 million likes. It makes him the most popular professional player with a funny style that appeals to a younger audience.
3. Social influencers
Due to the fact that they can talk to their fans and followers directly, athletes are becoming more and more influential on social media. Athletes are their own role models and set their own trends. Since their team and league are always in the news, they already have a group of loyal fans. When athletes do well, like when they score, win championships, or break records, they are in the news and get more attention. It usually means they get more followers on social media and more people take an interest in them. This means that athletes are still socially relevant and continue to attract brands because of their online impact.
4. Inspiring speakers
Everyone takes an interest in or can relate to a good story, which can be one of the best ways to use an athlete as a speaker. They can talk about their accounts, experiences, and lessons they’ve learned from sports. Athletes give us a glimpse into the exciting world of professional or elite sports. Whether it’s an internal company event for your staff, clients, and other key stakeholders or a public event for consumers, athletes can drive consumer interest and engagement with a brand through their hard-earned reputation and authenticity. They can tell their stories in a way that is interesting and relatable to an audience. They emphasize some essential qualities that fit with your brand or campaign.
5. They create brands on social media
Each player has their own strategy and level of comfort with each digital platform. Younger players continue to build their brands. They get closer to their fans and connect with them more personally. This is a strategy that many people are using right now.
Now that football is over, it’s likely that social media use will continue to grow. Studies show that the number of people using Instagram Live has increased by 70%. Also, the number of people under 35 using Instagram has increased by 40%. Footballers are in a position to have a big impact on huge online communities that keep growing and offer opportunities to get involved. If players can combine their success on the field with their personalities off the field, they will be able to build their brand and connect with, engage, and inspire their audience.
6. Quality content creators
It is one of the best ways to meet marketing goals. You can spread your message in a creative and controlled way. People are very interested and curious about what an athlete does in their life. Just take the example of Ronaldo. People want to know how his lifestyle and his ambitions. They want to see more than what they see in the media about an athlete. People are curious to see what goes on behind the scenes. They want to know where athletes came from and how they got to where they are now. How they think, their routines, diets, and training schedules are. What problems they have faced, how they have dealt with them, and so on.
When working with an athlete to make digital content that will put your brand ahead of the competition, there are so many creative ways to go about it. People of all ages can relate to that message about sticking with something and finding out what you can do.
Sport as a connecting point
Sport is a powerful way that reaches people of all races. It breaks through all the social boundaries like income levels, educational backgrounds, and religions. Sports can help your brand connect with people from all over the world. It means that no matter whom you are trying to reach, there is probably an athlete who will fit your needs. Sport brings people together. It makes them feel like they are all on the same level once they step onto the field, track, or court. Some athletes want to finish the challenge partly because they want to inspire people of all ages and skill levels.
You play football with a club or team, right? You might want to show your support for your favorite player, or you might want to have your name put on a jersey. Custom football uniforms are the best choice for both boys and girls, no matter what. Make your own custom football jersey by customizing it with the colors, designs, and logos you want.
